The M-Y Books Services

Professional Marketing and promotion plans available on request.

AUTHORS –

We have developed a three tier service plan to cover the majority of needs and budgets you may have in either promoting or marketing your work. if you do not see what you need or would like to discuss any area of what we do then please call Jonathan on

0 [044] 1992 586279 or email jonathan@m-ybooks.co.uk.

Our Office is open from 9 am to 6 pm 5 days per week if there is no answer then please leave a message.

Our aim is to raise the sales and profile of you and your books and we work with you as a team to achieve that.

Tier One

Promotion within the UK mainland only, including press release research, composition and distribution.
Review book distribution to targeted researched media both print and online distribution to Retail head buyers and regional buyers.
Follow up communication – period two month from commencement.

Tier Two

Consultancy on a book’s title, price, positioning as well as publication date.
Book cover design consultancy.
Book data entry including ISBN registration.
Market research pre publication.
Back cover blurb copy writing.
Marketing campaign analysis including non-book trade outlets.
All of the above
Internet and print media a campaign for reviews and media coverage
Follow up communication and support.
Design and production of relevant promotional material (e.g. posters, flyers)
Arranging radio and/or television coverage.

Tier Three

Book Production – Editing , Typesetting , Copy writing, Cover design
All of Tier One and Two
1 year Follow up communication and support.
Representation at the book fairs of Frankfurt and London for sale of foreign Rights and distribution .
Google adwords campaign and specific Direct internet sales facility.
Merchandise online shop, including design and manufacture of supporting products.
Representation to book shops and to our network of Literary agents around the world who will work on your behalf to procure foreign translation sales and progression to main Publishing houses such as Random house.

PUBLISHERS

We focus on smaller publishers (typical turnover of less than £1 million) who do not have an in-house sales & marketing function. Our prospective clients are those who combine a flexible small-business mentality with commercial awareness and a desire to build turnover. Our expertise is in non-fiction.

In today's competitive publishing climate, small publishers need all the help they can get. Unless you are dealing with a category where the author's involvement in marketing is not required (e.g. illustrated books, some textbooks etc), selecting authors who are enthusiastic about publicity is vital.

As mentioned earlier, publicity is not bolt-on: the book itself needs to be right - its format, price, title, copy and cover design. We encourage involvement from the start of the publishing process. Then there is the quality of the book itself...

We also have access to the full range of wider publishing suppliers – including print brokering, typesetting, design, editing and proofreading – if required.

Services

Our services are tailored according to the needs of the publisher and to the level of in-house support available. They include the following:

Preparation

Advice on a book’s title, price, positioning and publication date.
Feedback on cover, copy and design.
Feedback on inside page design.
Access to editorial, design or print contacts.
Drawing up a sales and marketing plan per title.
Identifying non-book trade outlets.
Drawing up costings.
Recommending relevant promotional material (e.g. posters, flyers, show cards).
Arranging for submission to Amazon, Cilip and BookData.
Helping to prepare key selling tools – e.g. Advance Information Sheet, Press Release & Catalogue.
Advice on endorsements.
Selling in: sales outlets.
Submitting to the trade press.
Mailing and presenting to key accounts.
Arranging cover illustrations in wholesalers’ Buyers’ Notes
Advice on supplementary mailings – e.g. library, school, wholesaler.
Marketing and publicity.
Marketing as identified in the Sales & Marketing Plan.
Researching review lists: national and regional newspapers and magazines.
Identifying relevant websites and ezines.
Prioritising publicity targets.
Submitting for bookshop and other events + arranging POS support.
Telephone follow-up of relevant outlets.
Arranging radio and/or television coverage.
Finished copy review mailing.

After publication.

All Budgets and Genres are catered for please contact us on 00441992 586279

Mini publicity campaigns for reprints.
Continuing to promote where possible.
Stock reduction/remaindering if a book has not sold well.

To check out other services offered by M-Y Books see the Additional services page.

Do contact us at jmiller@m-ybooks.co.uk for further information. All enquiries will be treated in confidence.

01992 586279		01992 586279
M-Y BOOKS MARKETING SERVICES. 187 Ware Road, Hertford. SG13 7EQ. Email us: jonathan@m-ybooks.co.uk